Creating hype around your content can be difficult if you are a professional content creator, brand, or influencer. It’s all about trying to stand out in a crowded market and finding ways to captivate your audience. But it’s not just about how you create the content; it’s also about how you get the word out. It takes strategising, planning, and understanding each platform, YouTube and TikTok and the various techniques used to create hype on these platforms. Understanding the subtle nuances of each platform can bring in something new when it comes to successfully creating content hype for yourself or your brand.
In this article, we discuss 7 different ways that you can use to create content hype on YouTube and TikTok. From trending hashtags to leveraging collaborations with other creators, we have something for everyone. Let’s get started!
Difference between YouTube content vs TikTok content
YouTube and TikTok are two of the hottest content platforms out there right now, but they offer very different experiences.
For beginners, YouTube is much more targeted and focused on creating long-form content than TikTok. You are typically looking at creating videos of 3 – 10 minutes or longer, as opposed to the 15 – 60 second clips that dominate on TikTok. YouTube also emphasises creating compelling titles, descriptions and thumbnails to boost watch time and engagement.
On the other hand, TikTok is fast-paced nature that lends itself well to trends. On this platform, you can create a hashtag strategy, create fun challenges and jump into conversations with other popular creators to be seen by more people.
Understanding the differences between YouTube and TikTok will go a long way towards helping you create content that stands out from the crowd!
How YouTubers and TikTokers make money?
If You are serious about creating content on either YouTube or TikTok, you will want to know how creators make money. Both platforms offer ways to monetise your content while helping you grow your community.
For YouTubers, the primary way to monetise is through ads. Turning on YouTube’s AdSense feature makes your videos eligible for ads run by Google, which splits the revenue with you for each view. Other ways for YouTubers to make money include sponsored content and brand partnerships or setting up a Patreon account.
Meanwhile, TikTok recently released a new monetisation app called TikTok for Business, which allows influencers and brands to collaborate and advertise directly from their profiles. Creators can also join the TikTok Creator Marketplace, where brands list campaigns they are interested in, and creators bid on them, and they can buy views here. Additionally, some TikTokers have begun selling merchandise like t-shirts and mugs featuring their content or branding.
7 ways of Creating Youtube Content and TikTok Content
Here are 7 ways of creating content for YouTube and TikTok that will help you to create content hype.
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Use Popular Hashtags & Trends
Hashtags are a great way to capture followers’ attention, tap into more significant conversations, and create trends on both YouTube and TikTok.
YouTube
Adding popular hashtags to your content amplifies an ongoing conversation and helps your content reach more people. For example, you can browse the trending hashtag page on YouTube and identify which hashtags work best for your video.
TikTok
On TikTok, things are a bit different as the app already suggests relevant and popular hashtags for your content—make sure they fit with what You are trying to promote. Once you have done that, your videos can join a host of other content under the same hashtag, driving up engagement.
Don’t limit yourself to just one hashtag when creating content hype on either YouTube or TikTok. The more relevant ones you employ in your post/video (e.g., 3-5), the better chance it has of making its way into other conversations furthering its reach!
Here are a few tips for optimising your hashtag strategy:
- Do research on trending topics in your industry
- Leverage user-generated hashtags
- Don’t be afraid to create brand-specific or custom hashtags
- Mix branded and non-branded tags
Using niche hashtags specific to targeted audiences and influencers helps spread awareness about their topics or product.
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Take the Viewer Behind-the-Scenes
You don’t need to be on the red carpet or have a fancy camera setup to get behind-the-scenes footage. You need access to the content that goes into making your videos. Whether it’s a series of outtakes, drafts of your script, or clips from a rehearsal, taking viewers behind the scenes can get them invested in what goes into creating content.
YouTube
You can use the “Stories” feature on YouTube to create quick 10-second snippets available for 24 hours. This can be anything from a sneak peek at your upcoming video to a funny outtake or bloopers reel.
TikTok
On TikTok, you can leverage the “Behind the Scenes” hashtag (#behindthescenes) to curate user-generated videos created by other content creators who also take viewers behind the scenes of their productions. If you create content regularly, consider producing a weekly video series dedicated entirely to taking viewers behind the scenes.
Whether on YouTube or TikTok, take advantage of behind-the-scenes footage by peeling back the curtain and showing your viewers what goes into making great content weekly!
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Create High-Quality Visuals
Visuals are essential when creating content hype, so spend time ensuring your visuals look great.
Regarding YouTube vs TikTok, there are a few key differences in the visuals you should create.
YouTube
On YouTube, high-quality visuals are the name of the game. Ensure your videos have a professional look and feel with good lighting, sharp images and creative editing techniques. For instance, consider adding titles, effects and animations to your videos to make them stand out.
TikTok
On TikTok, high-quality visuals aren’t necessarily as important as creativity and engagement with the platform’s unique style. People like fun and quirky videos—think filters and effects like those used on Snapchat and Instagram—so create content that matches that aesthetic.
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Leverage Influencers to Grow Your Audience
If you are serious about growing your audience on YouTube and TikTok, leveraging influencers is one of the best ways to create content hype. Influencers are perfect for getting content in front of the right people quickly and efficiently.
Here are some ways to leverage influencers on both YouTube and TikTok:
YouTube
- Reach out to influencers in the same niche as you, offer them a collaboration opportunity, and then split the resulting video’s view count.
- Create an influencer-led video series.
- Feature influencers in your comment section
- Use tools like trend analyser to find upcoming topics that influential channels have covered.
- Contact influencers from other platforms and invite them to do a cross-platform collaboration with you.
TikTok
- Reach out to established influencers on TikTok for possible collaborations.
- Post videos with popular hashtags, tag the most relevant accounts and engage with their content and followers.
- Leverage current trends by creating videos about them or featuring them in your content.
- Participate in challenges hosted by other influencers, or host your challenge using relevant hashtags.
- Connect with non-TikTok accounts that post related topics and invite them to collaborate with you on a video.
- Utilise Creative Video Editing Techniques
You can create hype for your content by getting creative with video editing tricks. Sure, you may already be familiar with the basics—adding a filter here and there, adding some music, and maybe stretching out some clips for effect. But by stepping up your video editing game, you can grab your viewers’ attention and take their engagement to the next level.
When creating content hype through video editing tricks, experiment with different effects and see what works best for you! Finding something that resonates with your audience may take a few tries, but it will be worth it once you do!
- Focus on Engaging Content Formats
Great content drives engagement. To create hype in YouTube versus TikTok, you will need to focus on the quality of your content and its format. Both platforms offer unique options for creating engaging content; let’s look at some ideas you can use.
YouTube
- YouTube offers some features that make creating engaging videos much more accessible. Here are some of them:
- Add subtitles to ensure your viewers get the whole view without putting the volume up.
- Please include links to featured products or websites within the description box and the video.
- Utilise annotations and interactive cards to keep viewers engaged with each new video you post
- Create polls or Q&As that allow viewers to interact with your videos.
- Leverage playlists to create a series of videos that viewers can watch back-to-back.
TikTok
On TikTok, there are a few different features that can help you drive engagement:
- Include hashtags so your followers can easily access your content when searching for it.
- Use music and audio clips from existing songs or other users’ clips as part of your video designs.
- Utilise duets and challenges with other users, which encourages more followers and shares from those participating in the challenge or duet
- Post behind-the-scenes videos for a more organic feel of what’s happening within your brand’s surroundings.
By making use of these unique features on both YouTube and TikTok, you will be able to create engaging content that will help amplify hype around your brand’s presence on these two popular
- Tell a Story With Each Piece of Content
When creating content hype, remember the power of storytelling. Telling a story with your content can help engage your viewers, resulting in more subscribers, likes and shares. Whether You are using YouTube or TikTok, have a straightforward narrative for each piece of content. You can also use storytelling to connect with viewers and make them feel part of your journey. This will encourage them to become invested in you and your videos, leading to even more hype around your content.
Here are a few pointers that you can use when telling stories with your content:
- Use personal stories
Share stories from your life that others can relate to or find inspiring. This helps people get to know you better and connect with you deeper.
- Create compelling characters
If you create characters in your videos, make sure they’re exciting and dynamic. Show how they evolve and give them enough depth so that viewers will want to learn more about them.
- Focus on emotions
Emotions are powerful, so think about how each piece of content makes viewers feel. Are they laughing? Crying? Anxious? Ensure you convey those emotions throughout the story to have maximum impact.
Highly Paid YouTubers & TikTokers
Here are some YouTubers & TikTokers who earn a lot of money by following the above 7 tips.
YouTubers:
- Jimmy Donaldson:
Jimmy Donaldson earns $54 million through stunt-driven philanthropy, gaming, and review channels.
- Jake Paul
Jake Paul earns $45 million with his lifestyle, gaming, challenges and gaming.
TikTokers
- Charli D’Amelio
Charli D’Amelio earns $17.5 million by creating her dance and lip-syncs, and montages
- Addison Rae
Addison Rae earns $8.5 million by creating lip-sync and duet dance videos.
Conclusion
Whether You are already a YouTuber looking to expand or a new content creator wondering which platform to start with, YouTube and TikTok both have the potential for success. No matter which platform you choose for content creation, there are some best practices you should follow to maximise your reach and engagement potential. Remember to keep things interesting, stay focused on value and use the right tactics to ensure your content gets seen. You can create content hype with the right approach and skyrocket your reach.
